Case Studies: B2B and B2C
National Financial Services Organization
With a regional presence in a large portion of the country's tier one and tier two markets, this financial services company has the daunting task of projecting a clear, consistent and compelling brand identity through regionally-managed offices. The firm needed flexible, yet corporate brand compliant communication programs that could be managed nationally or for a single office. ODT engaged with the firm during a time when they were getting ready to launch a major branding campaign to more than 70,000 prospects using several multi-touch campaigns for a total of nearly a quarter of a million personalized dimensional mailings each year. They needed a company who could not only manage multiple personalized messages, but also help execute PURLs, landing sites, data collection, offers, surveys and call to action. Because this campaign was effective and ran very smoothly, they intend to run multiple programs of this nature in the future. In addition, they now use ODT for printing and distributing various local and regional projects, where they deliver a variety of direct marketing materials including newsletters, brochures and other customer reference materials.
Because the firm felt ODT excelled at quality and overall value for their business, the depth and breadth of communication programs has continued to deepen. They believe that ODT's study of their business resulted in a crafted, uniquely-designed model to reduce the hassles of managing complex communication programs.
Consumer Packaged Goods Retail Franchise Network
A fast-growing retail franchise network needed a solution to automate and scale direct marketing support for their rapidly expanding geographic footprint. In the highly aggressive world of consumer packaged goods, only the best direct marketing survives, and the organization knew they needed a print-services partner that could deliver innovation and reliability in large measure. ODT is an organization with the expertise and systems to deliver timely, cost effective, high-quality direct marketing programs for all franchisees, today and tomorrow. Once ODT demonstrated they could deliver on all competitive aspects of what the network required, they proved our solution could scale very rapidly to meet the extremely ambitious demands of this unique retail operation.
Consumer Advertising and Publishing Company
When this leading consumer advertising and publishing company needed a truly next-generation print provider that could scale a key complex program, they knew they had a set of requirements few providers could match. While the program involved collecting thousands of pieces of data several times every quarter and producing regionally and corporately-versioned point of purchase materials, it also involved doing this within tight deadlines and a multitude of data sources.
ODT and the company have been working as partners providing locations throughout the country with a highly integrated point-of-purchase application that promotes the sale of targeted manufacturers' products in concert with other mixed media. A few years ago, the company approached ODT to explore the possibility of enhancing and expanding the capabilities of the existing application. The existing system was inadequate for future needs and they needed ODT's support to invest in a replacement system in order to secure the increased revenue opportunity available by significantly expanding the program's capabilities. The application evolved and has been a great success. ODT delivered rapid development and implementation, provided an application which gave the partner dramatic cost savings and the opportunity to collaborate and respond accordingly to their diverse business requirements.
